State Preservation Board

The buyer seeks a media buying company to create and implement a paid advertising strategy for the Bullock Texas State History Museum. The company will promote the museum's exhibitions, programs, and venues to increase revenue and attendance. Services include digital and traditional media planning, buying, tracking, and reporting. The buyer aims to reach target audiences in the Austin Designated Market Area.

• 8/15/2024 - Deadline for Submitting Questions
• 8/22/2024 - Anticipated Release of Written Answers
• 8/29/2024 - Proposal Due Date
• 9/1/2024 - Anticipated Contract Start Date

• Five years of proven success with media buying services
• Ability to communicate regularly via in-person, telephone or video conferencing
• Proven experience working with cultural institutions and/or tourism destinations
• Must be in good financial standing

• Develop and implement paid advertising strategy for Austin DMA target audiences
• Plan and execute digital and traditional media buys
• Negotiate favorable rates and placements with vendors
• Monitor and track campaign performance
• Provide regular reporting and adjust strategy as needed