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Tourism Marketing and Branding
8/29/2024
Considering allocations of $250,000, $500,000 or $1,000,000 annually
Redding, CA
Shasta County
Buyer seeks innovative consultant to develop sustainable strategic marketing plan for tourism attraction, expansion, and retention. The project includes branding, promotion, and marketing of Shasta County as a quality adventure destination. Buyer aims to drive sustainable growth and quality of life through year-round tourism promotion. Services will be funded through Transient Occupancy Tax.
- 7/25/2024 - Release Date
- 8/12/2024 - Question Submission Deadline
- 8/29/2024 - Proposal Due Date
Refer to RFP
- Develop sustainable tourism marketing and branding plan
- Promote Shasta County as premier destination
- Create marketing strategy including digital, print, and social media
- Design website or mobile app for trip planning
- Include individual destination marketing
- Provide guidance on managing brand and marketing
- Define measurable plan for success with post-advertising analysis
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