Educational Marketing & Advertising Campaign

City of Fargo

Buyer seeks proposals for marketing and advertising services for an educational campaign. The campaign focuses on the upcoming FARGODOME ¼ cent sales tax vote on the November 5, 2024 election ballot. The selected firm will develop a comprehensive strategy, create materials, and manage media placements. The campaign must be strictly educational and cannot encourage voting in a specific manner. Buyer emphasizes the use of non-traditional strategies to maximize reach and engagement, particularly with younger voters.

• 8/15/2024 - RFP Release Date
• 8/29/2024 - Proposal Due Date
• 9/6/2024 - Contract Signing / Project Kickoff

• Minimum of three years of successful and stable operation
• Insurance and licenses to legally conduct business in North Dakota

• Develop comprehensive messaging and creative marketing/advertising strategy
• Create and repurpose educational campaign materials
• Select and purchase advertising placements
• Coordinate with FARGODOME and City of Fargo staff
• Track and report measurable outcomes weekly
• Maximize exposure using traditional and non-traditional media strategies
• Target younger voters not typically engaged in local elections
• Incorporate strategies addressing recent poll results
• Plan print and digital media placement, reach, and frequency
• Ensure campaign remains strictly educational in nature