New Mexico Department of Transportation

The buyer seeks professional services to coordinate media placement and manage media contracts aimed at reducing motor vehicle-related crashes, injuries, and deaths. The selected contractor will support existing Traffic Safety Division programs through advertising and public education campaigns. Services include placing advertisements across various media outlets and managing contracts to support initiatives that influence driving behaviors. The buyer aims to reduce traffic fatalities, increase occupant restraint use, and address issues like impaired driving, speeding, and distracted driving.

• 8/7/2024 - Acknowledgement of Receipt Form Due
• 8/8/2024 - Deadline to Submit Additional Written Questions
• 8/14/2024 - Response to Written Questions/RFP Amendments
• 8/28/2024 - Proposal Due Date

• Coordinate media placement for traffic safety campaigns
• Manage media contracts for public education initiatives
• Place advertisements across TV, radio, print, and outdoor media
• Support existing Traffic Safety Division programs
• Target specific demographics and populations with media buys
• Negotiate special event outreach and sponsorships
• Implement time-sensitive media buys and material distribution
• Track and report on media placement performance metrics
• Assist with press events and news releases
• Manage multiple funding sources within federal and state requirements