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Alumni Recruitment Regional Talent Attraction Campaign
8/27/2024
$320,000 (total for all components)
Fargo, ND
Greater Fargo Moorhead EDC
Buyer seeks to implement a large-scale marketing initiative focused on regional talent attraction, specifically targeting higher education alumni. The project aims to re-educate alumni about the region's evolving economy, high-paying jobs, and quality of life. Buyer requires a comprehensive marketing campaign including strategy, video production, website updates, HubSpot workflow creation, and advertising. The goal is to change perceptions and convince people to relocate to the area.
- 8/13/2024 - Request for Proposal Release Date
- 8/27/2024 - Proposal Due Date
- 9/4/2024 - Notification of selected agency
- 9/9/2024 - Project Starts
Refer to RFP
- Develop comprehensive marketing strategy for alumni recruitment
- Create high-impact video content for talent attraction
- Update and enhance LiveinFMArea website
- Design and implement HubSpot workflows for automated marketing
- Plan and execute targeted advertising campaigns
- Coordinate with higher education partners for alumni targeting
- Develop landing pages for lead capture
- Create engaging marketing materials for ad campaigns
- Implement data tracking and analysis for campaign performance
- Conduct surveys to measure changes in regional perceptions