First 5 California

The buyer seeks a contractor to provide public education services related to early childhood development. The campaign will focus on increasing awareness of toxic stress and Adverse Childhood Experiences (ACEs) in children ages 0 to 5. The contractor will develop a fully integrated multimedia campaign to educate the public and promote positive parenting practices. The campaign will target communities most impacted by ACEs and toxic stress.

• 8/27/2024 - Proposal Due Date
• 10/27/2024 - Anticipated Start Date

• Certificate of good standing from California Secretary of State
• Lines of credit of at least $500,000
• $20 million in gross billings per year in 2 of 3 recent years
• Operational physical office in California
• Experience developing integrated multimedia campaigns in California

• Develop overall campaign strategy for public education efforts
• Create culturally informed messaging and creative elements
• Execute media buying strategy
• Develop and manage website content
• Provide public relations support
• Activate and manage statewide education exhibit tour
• Evaluate campaign effectiveness and develop metrics