County of Dutchess

The buyer is seeking a vendor to create public education and advertising content for various awareness campaigns. The scope includes developing radio, digital, and social media content, as well as a local media strategy. The buyer requires on-call services for content development and ad placement across multiple platforms. The contract may be awarded to multiple vendors to meet the buyer's diverse public awareness goals.

• 8/14/2024 - Questions Due
• 8/27/2024 - Proposal Due Date

• Experience in providing campaign media advertising content and associated platforms
• Radio and other media availability for the Dutchess County area
• Preferred experience with specific local media outlets in Dutchess County
• Preferred ability to offer targeted availability by municipality or zip code
• Preferred ability to offer demographic details about listening/viewing audience

• Create public education and advertising content for radio, digital, and social media
• Develop local media strategy for public awareness campaigns
• Purchase and place advertisements in local media outlets
• Produce creative advertising content for various public safety and health campaigns
• Provide targeted advertising by municipality or zip code
• Offer demographic details about listening/viewing audience