Metropolitan Airport Authority of Peoria

The buyer seeks proposals from traditional media and advertising companies to promote its 'Fly PIA' message. The focus is on reaching Central Illinois audiences, particularly business and leisure travelers. The buyer has approved up to $75,000 for paid advertising from September 1, 2024 through February 28, 2025. The buyer prefers creative proposals with promotions and a broad range of ads with multiple pricing levels.

• 8/23/2024 - Proposal Due Date
• 9/1/2024 - Contract Start Date
• 2/28/2025 - Contract End Date

• Develop and implement advertising strategy promoting 'Fly PIA' message
• Provide specific pricing for print ads, radio spots, website banner ads
• Submit current reach/coverage area data from independent, accredited source
• Provide monthly invoices and proof of performance/analytics
• Create advertisements for television, radio, outdoor billboards, and print media
• Focus on reaching Central Illinois audiences, particularly business and leisure travelers
• Offer creative proposals with promotions to help PIA promote its message
• Include digital advertising pieces specific to advertising companies' websites
• Propose multiple levels of pricing for a broad range of ads
• Prioritize reaching Tier 1 (Peoria City) and Tier 2 (Peoria Metro Community) markets