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Conversion-Focused Website Redesign and CRM Integration
8/23/2024
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Charlotte, North Carolina
Central Piedmont Community College
Buyer seeks to redesign their public-facing website to focus on prospective students and integrate it with their CRM system. The project aims to improve user experience, streamline navigation, and optimize for conversions. Buyer requires implementation of a new content management system, personalized communications, and post-launch support. The redesigned website should be accessible, responsive, and SEO-optimized.
- 7/1/2024 - RFP Issued
- 7/23/2024 - Written Questions Deadline
- 8/6/2024 - Agency's Response to Questions
- 8/23/2024 - Proposal Due Date
Refer to RFP
- Redesign public-facing website focused on prospective students
- Implement new content management system
- Integrate website with Element451 CRM system
- Develop personalized communications based on enrollment funnel stage
- Optimize website for search and improve content management
- Create seamless user experience across all devices
- Streamline navigation for prospective students
- Implement conversion tracking and analytics
- Provide technical documentation and training
- Deliver post-launch support and maintenance
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