Southeast Missouri State University

The buyer seeks an experienced firm to conduct market research and brand analysis. The project aims to enhance perceptions, determine key differentiators, and refine brand strategy. The buyer wants to better define its distinctive attributes and establish a unified message. The goal is to drive student recruitment, increase visibility, and build alumni engagement.

• 8/1/2024 - Issue RFP
• 8/22/2024 - Proposal Due Date
• 8/30/2024 - Evaluation complete and notification of on-site presentations
• 9/9/2024 - Onsite Presentation Week
• 9/23/2024 - Contract Award/Notice to Proceed
• 5/1/2025 - Desired Brand Launch

• Conduct in-depth market research and brand analysis
• Develop new university positioning statement and brand strategy
• Refine brand strategy, vision, and values
• Define and establish distinctive attributes
• Recommend strategies to drive new student enrollment
• Create key messages and brand attributes for internal audiences
• Provide comprehensive analysis and evaluation of research findings
• Develop cohesive messaging and strategy platform
• Conduct primary research (focus groups, surveys, etc.)
• Present on-site to assist with comprehensive assessment