Department of Pesticide Regulation

The buyer seeks a contractor to support a statewide rollout of SprayDays California, a pesticide application notification system. The project involves developing an engagement, marketing, and communications strategy. This includes conducting outreach events, refining messaging, creating outreach materials, conducting media relations, and executing paid marketing campaigns. The goal is to increase awareness about SprayDays, educate on its use, and provide context on California's pesticide regulatory system.

• 7/31/2024 - Written Questions Due
• 8/9/2024 - Answers Emailed
• 8/19/2024 - Proposal Due Date
• 8/21/2024 - Post Notice of Intent to Award

• Develop overall engagement, marketing and communications strategy
• Conduct English and Spanish outreach events in agricultural communities
• Refine outreach messaging and build suite of outreach materials
• Conduct media relations across California
• Design and execute paid marketing campaigns in English and Spanish
• Develop visual, culturally appropriate graphics and materials
• Plan and execute 15 in-person events in top 10 agricultural counties
• Develop and implement targeted social media and radio advertising campaigns
• Capture feedback to inform system improvements
• Consult with stakeholders to inform strategy development