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Advertising Agency Services for Tourism Industry Recovery

8/16/2024
$900,000 minimum
Oxford, Mississippi

Visit Oxford

Buyer seeks a qualified advertising agency to support tourism industry recovery efforts. The agency will evaluate campaign messages and execute strategies for destination marketing over 24 months. Services include creating marketing materials, developing media strategies, and producing new assets targeting drive markets. Buyer aims to position Oxford as an affordable and attractive destination for travelers.

  • 7/31/2024 - Final day to submit questions
  • 8/2/2024 - Questions Answered
  • 8/9/2024 - Final day to submit Notice of Intent to Bid
  • 8/16/2024 - Proposal Due Date
  • 9/16/2024 - Agency selected and contract negotiations begin
  • 10/1/2024 - Work begins
Refer to RFP
  • Update and publish destination guides, brochures, and sales kits
  • Create new marketing assets including photography and videography
  • Develop comprehensive media strategy targeting Oxford's visitor segments
  • Execute contracts and provide creative assets for media placements
  • Create campaigns for niche visitor segments based on travel trends
  • Design and place billboard ads in key visitor markets
  • Update in-market signage and kiosks at main attractions
  • Develop sales strategies to increase meeting and group business bookings
  • Create short and long form videos for commercial use
  • Design non-traditional marketing assets

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