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Marketing Services for UMKC Student Athletes

8/16/2024
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Columbia, MO

University of Missouri

The buyer is seeking proposals for marketing services to promote the university using student-athlete names, images, and likenesses (NILs). The supplier will design and execute marketing campaigns featuring student-athletes to promote the university and its programs. Services include creating fair market valuations for NIL use, providing branding consultations to student-athletes, and generating revenue through marketing campaigns. The supplier must comply with all relevant laws and policies regarding student-athlete NILs.

  • 7/26/2024 - Issue Date
  • 8/7/2024 - Questions Deadline
  • 8/16/2024 - Proposal Due Date
  • Must be properly licensed to use University marks and photos
  • Must maintain confidentiality of student-athlete information
  • Must create fair market valuations for student-athlete NILs
  • Market and promote university using student-athlete NILs
  • Create fair market valuations for student-athlete NILs
  • Design and execute marketing campaigns using student-athlete NILs
  • Provide branding consultations to student-athletes
  • Generate revenue through marketing campaigns
  • Maintain confidentiality of student-athlete information
  • Collaborate with NCAA Division I athletic department
  • Provide industry insights and best practices
  • Utilize NIL content management system
  • Comply with state and federal laws regarding student-athlete NILs

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