State of Tennessee Department of Economic and Community Development

The buyer is seeking marketing services to develop a new brand, create a mobile-first website, and implement marketing campaigns. The scope includes traditional and digital advertising, media placement, content creation, and social media management. The buyer requires comprehensive reporting and analytics on all marketing efforts. The project aims to promote Tennessee as a top destination for business and talent.

• 8/2/2024 - RFI Issued
• 8/16/2024 - Proposal Due Date

• Develop new department-wide brand and sub-brands
• Design and develop new mobile-first website for TNECD
• Create and implement marketing campaigns and strategies
• Provide traditional and digital advertising services
• Perform media placement and management
• Create video content and organize digital asset library
• Manage social media and develop content
• Assist with event planning and coordination
• Conduct marketing research and benchmarking
• Provide reporting and analytics on marketing efforts