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Digital Marketing Services
8/15/2024
-
Wichita Falls, TX
Midwestern State University
Buyer seeks a qualified vendor to provide comprehensive digital marketing services. The campaign will run from September 1, 2024 to August 31, 2025. Services include SEM, display ads, retargeting, geofencing, video ads, social media management, and streaming radio ads. The target audience includes traditional high school students, adult learners, parents, and the community. Goals range from lead generation and registration to brand awareness.
- 8/8/2024 - Deadline for Submission of Questions
- 8/9/2024 - Release of Official Responses to Questions
- 8/15/2024 - Proposal Due Date
Refer to RFP
- Provide search engine marketing (SEM) and targeted banner display ads
- Implement retargeting and redirecting ads
- Execute geofencing digital ads
- Create and manage YouTube ads
- Develop pre-roll video ads and OTT ads
- Manage social media ads and accounts
- Design and implement streaming radio ads
- Monitor ad performance and optimize campaigns
- Provide detailed reporting and analytics
- Identify and target specific audience groups
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