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Marketing and Media for Lava Hot Springs

Proposal Due8/14/2024

Budget-

LocationIdaho

Buyer

State of Idaho Division of Purchasing

Brief Description

The buyer seeks an advertising agency to promote Lava Hot Springs' hot pools and Olympic swimming complex. The agency will develop advertising programs, create ads across print and digital media, execute media buys, and analyze campaign effectiveness. The contract is for one year with possible extensions up to five years total.

Key Dates

8/8/2024 - Pre-Proposal Conference
8/14/2024 - Deadline to Receive Questions
8/14/2024 - Proposal Due Date

Minimum Qualifications

Experience with travel and tourism promotion
Knowledge of the Lava Hot Springs area

Task Summary

Develop advertising program for Lava Hot Springs Foundation
Create print, digital, and social media ads
Plan and execute media buys
Provide photography and video creation services
Analyze advertising effectiveness
Manage advertising contracts and payments
Advise on merchandising and tax advantages
Produce promotional items like passes and postcards
Develop social media campaigns
Provide statistical data from advertising campaigns