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Messaging and Media Support for the 2024 School Bond Education Committee

8/13/2024
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Hillsborough, NC

Orange County Government

The buyer seeks consulting services to create and execute a comprehensive messaging and media plan to inform Orange County residents about the 2024 School Facilities Bond. The consultant will develop compelling messaging and educational content, and monitor and measure the reach of those educational efforts. The campaign must be used to educate residents and may not advocate for or against passage of the bond. The consultant is expected to use various communication outlets including a dedicated website, social media, targeted email, traditional news outlets, in-person public events, paid media, and media outreach.

  • 7/30/2024 - Issue RFP
  • 8/6/2024 - Hold Pre-Submittal Conference
  • 8/8/2024 - Submit Written Questions
  • 8/9/2024 - Provide Response to Questions
  • 8/13/2024 - Proposal Due Date
  • 8/16/2024 - Semifinalists Presentation
  • 8/20/2024 - Finalist Presentation
  • 8/21/2024 - Contract Award
  • 9/2/2024 - Contract Effective Date
Refer to RFP
  • Develop compelling messaging to educate public about School Facility Needs
  • Create tailored messaging for diverse stakeholders
  • Develop deliverables in English, Spanish, and Mandarin
  • Create engaging social media strategy across multiple platforms
  • Plan and execute in-person and virtual town halls
  • Prepare agendas and materials for in-person engagements
  • Monitor metrics to determine reach of educational efforts
  • Analyze data to refine communication strategies
  • Attend kickoff meeting with Board of Commissioners
  • Engage Bond Education Committee in facilitated discussions

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