Iowa State University

Buyer seeks a consultant to assess their current communications and engagement model for alumni, donors, friends, and partners. The assessment will evaluate current practices, compare to best practices, and recommend a cohesive strategy. The consultant will analyze data, conduct interviews, and evaluate national trends in higher education constituent engagement. The goal is to position the buyer for success in brand identity, philanthropic investment, and constituent relations.

• 7/30/2024 - Issue Date
• 8/2/2024 - Questions Deadline
• 8/13/2024 - Proposal Due Date

• Assess current communication and engagement practices
• Evaluate ISU model compared to national best practices
• Evaluate current communications products, channels and vehicles
• Evaluate resource allocation relative to similar universities
• Recommend cohesive strategy, plan and organizational structure
• Conduct comprehensive data analysis of constituent communication patterns
• Conduct stakeholder interviews
• Evaluate national best practices in higher education constituent engagement
• Deliver assessment and recommendations by January 15, 2025
• Position university for strong brand identity and philanthropic investment