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Bastrop County Branding and Tourism Marketing
8/13/2024
approximately $150,000 for marketing and approximately $60,000 for professional services
Bastrop, Texas
Bastrop County
Buyer seeks a professional advertising company experienced in county and destination marketing. The project involves refining the county's brand, developing marketing strategies, and implementing comprehensive marketing efforts to attract tourists, events, and business investment. The buyer requires services including creative conceptualization, multi-media ad production, media planning and buying, social media management, and SEO/SEM strategies.
- 8/2/2024 - Deadline for Submittal of Written Questions
- 8/13/2024 - Proposal Due Date
- 8/19/2024 - Anticipated Committee Evaluation Review Date
- 9/1/2024 - Anticipated Award Date
Refer to RFP
- Conduct thorough assessment of destination offerings, amenities and strategies
- Create brand marketing strategy with specific implementation strategies
- Refine existing brand and brand promise
- Develop strategy for communicating brand to target markets and stakeholders
- Create style guide and design concepts for various applications
- Manage social media and implement SEO/SEM strategies
- Produce multi-media ads and handle media planning/buying
- Provide account servicing and general account management
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