Summit County

The buyer is seeking proposals to develop a marketing plan for their bikeshare program. The plan will include a financial component, communications strategy, and overall project management. The buyer aims to improve the financial viability of the program and reach new audiences. The project requires rebranding, audience analysis, and development of tailored membership packages. The buyer operates in a unique tourism-based economy and rural location.

• 7/19/2024 - RFP Available
• 7/31/2024 - Deadline for Questions
• 8/9/2024 - Proposal Due Date
• 8/19/2024 - Interviews (if necessary)
• 8/26/2024 - Anticipated Contract Commencement

• Develop a financial plan for the bikeshare program
• Create a communications plan to increase public sentiment and system use
• Reconfigure the sponsorship program to secure additional corporate sponsorships
• Conduct a membership pricing analysis to develop tailored membership packages
• Perform an audience analysis using ridership data and social media analytics
• Rebrand the bikeshare program with a fresh image reflecting local elements
• Design an advertising plan for cost-effective traditional and paid media spending
• Create a stakeholder engagement plan for involving various parties in key decisions
• Develop a brand ambassador job description
• Design a social media prize policy