Commonwealth of Virginia Department of State Police

The buyer seeks a qualified contractor to provide advertising services for the Help Eliminate Auto Theft (HEAT) Program and Insurance Fraud Program (IFP). The contractor will create and implement marketing strategies, produce advertising materials, and manage promotional efforts across various media platforms. The services include account management, creative development, media planning, and organizing events to promote these programs throughout Virginia.

• 7/25/2024 - Optional Pre-Proposal Teleconference
• 8/8/2024 - Proposal Due Date

• Create, produce, and market HEAT and IFP Programs through advertising and promotions
• Propose marketing strategies and advertising plans for various media platforms
• Develop unique promotional approaches for HEAT and IFP
• Manage social media sites and websites for HEAT and IFP
• Organize promotional and awards events with select organizations
• Provide regular account management and attend meetings with program personnel
• Produce high-quality advertising materials to meet specific objectives
• Employ qualified staff and subcontractors with emphasis on SWaM businesses
• Provide full-service advertising agency benefits and services
• Expand promotional efforts statewide through marketing and media strategy