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Search Engine Optimization Solution

8/8/2024
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Clemson, SC

Clemson University

Buyer seeks a comprehensive Search Engine Optimization (SEO) solution and content performance marketing platform. The selected vendor will assist in conducting weekly SEO audits, implementing a university-wide SEO strategy, and optimizing content to enhance organic traffic and brand awareness. The platform should provide immediate insights, prioritize SEO issues, and generate content briefs efficiently. Buyer requires a dedicated SEO expert to offer strategic counsel, training, and team empowerment.

  • 7/25/2024 - Deadline for Receipt of Questions
  • 8/8/2024 - Proposal Due Date
Refer to RFP
  • Conduct initial assessment of current organic traffic
  • Develop systematic approach for website issue resolution
  • Conduct weekly SEO audits of Clemson.edu domain and college websites
  • Implement university-wide SEO strategy to strengthen technical aspects
  • Create system for routine website issue resolution and content improvements
  • Increase presence on page 1 of search results for strategic areas
  • Generate easily sharable content briefs based on keyword research
  • Generate automatic SEO reports for various stakeholders
  • Provide dashboards to track rankings, errors, and overall SEO impact
  • Provide dedicated SEO expert for strategic counsel and training

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