Farmingdale State College

Buyer seeks media buying services to recruit prospective students for the 2024-2025 academic year. The campaign aims to educate students, parents, and counselors about the buyer and increase brand visibility. The buyer requires a multi-channel media plan including digital advertising, geofencing, and Google Grants management. The campaign will target Long Island, the Five Boroughs, and select New York counties.

• 7/23/2024 - Written questions due
• 7/31/2024 - Answers provided
• 8/7/2024 - Proposal Due Date
• 8/13/2024 - Notification of selected Contractor
• 8/15/2024 - Campaign start
• 6/30/2025 - Campaign end

• Create multi-channel media plan including Google Grants management
• Develop content targeting and website retargeting strategies
• Implement CRM targeting of inquiries
• Execute geofencing and digital advertising campaigns
• Provide analysis and recommendations based on market research
• Create media flowcharts and placement plans
• Propose breakdown of media costs by outlet
• Manage Google Grants platform
• Provide regular analytics reports or real-time dashboard
• Collaborate on strategic decision-making for advertising