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Admissions - Student Search Services

8/6/2024
-
Columbia, SC

University of South Carolina

The buyer seeks proposals for an Undergraduate Admissions Student Search Fulfillment and Rapid Response Program. The program aims to support undergraduate recruitment and admissions through direct mail marketing. The buyer requires a vendor to generate interest from academically prequalified high school students and their parents. The vendor must collaborate closely with the buyer's teams to develop and execute strategic initiatives tailored to the institution's goals and target demographics.

  • 7/15/2024 - Questions Due
  • 8/6/2024 - Proposal Due Date
  • 9/25/2024 - Award Posted
Refer to RFP
  • Develop comprehensive strategy for identifying and targeting prospective students
  • Design and execute integrated marketing campaigns across various channels
  • Create compelling messaging and creative assets tailored to audience segments
  • Provide digital and print marketing fulfillment to student and parent responders
  • Integrate seamlessly with university's CRM (Slate by Technolutions)
  • Conduct market research and competitor analysis
  • Develop unique creative concepts and content for campaigns
  • Create a separate comprehensive parent campaign
  • Provide real-time market analysis and detailed response analysis
  • Host strategic planning meetings and monthly results meetings

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