City and County of Denver

The buyer seeks input from the marketplace on programmatic display advertising for a Denver Citywide Minimum Wage awareness campaign. The campaign will involve digital cross-display advertising targeting users based on language preference and location. The buyer requires geotargeting, impression guarantees, A/B testing, regular reporting, and optimization recommendations. This RFI is for information gathering purposes to prepare for a future solicitation.

• 7/9/2024 - RFI Issued
• 7/22/2024 - Deadline to Submit Questions
• 7/25/2024 - Response to Written Questions
• 8/6/2024 - Proposal Due Date

• Current registration and Good Standing with Colorado Secretary of State
• Provide current certificates of insurance
• Complete Vendor Risk Assessment with City and County of Denver Technology Services

• Develop programmatic display advertising for minimum wage awareness campaign
• Target users based on language preference (English and Spanish)
• Use targeting tactics like contextual, behavioral, and site retargeting
• Geotarget within 25 miles of Denver or by zip code
• Guarantee minimum number of impressions per quarter
• Conduct A/B testing and asset optimization throughout campaign
• Report metrics including impressions, cost per thousand, clicks, and click-through rate
• Provide biweekly performance reports with optimization recommendations
• Deliver formal quarterly wrap reports on campaign success and improvements
• Access large inventory of platforms in multiple languages