Florida Department of Health

The buyer seeks a vendor to manage and coordinate the statewide Tobacco Free Florida media campaign. The campaign aims to educate Floridians on tobacco's negative effects, decrease tobacco use, reduce secondhand smoke exposure, and shape social norms. Services include media planning, production, buying, public relations, graphic design, and web/interactive activities targeting youth, adults, and priority populations. The campaign supports the buyer's goals of reducing tobacco use prevalence and per capita consumption.

• 7/18/2024 - Questions Due
• 7/26/2024 - Answers Posted
• 8/2/2024 - Proposal Due Date
• 1/1/2025 - Anticipated Contract Start

• Minimum of five years social marketing experience in public health
• Experience with national and state public health media campaigns
• Experience providing media services in Florida

• Develop overall campaign strategy and budget
• Create and implement public relations strategy
• Produce media content for TV, radio, print, and digital
• Plan and execute media buying strategy
• Design and manage campaign website and interactive activities
• Provide graphic design and printing services
• Promote Tobacco Free Florida services
• Target youth, adults, and priority populations
• Evaluate campaign reach and effectiveness
• Assist with transition of services if contract ends