Visit Jackson

Buyer seeks a qualified advertising agency with tourism industry knowledge to produce messaging, ad design, and placement strategy for their leisure travel market. The agency will support continued recovery efforts from COVID-19 impacts using federal ARPA funds. Buyer requires the agency to evaluate existing campaign messages and execute complementary strategies for at least 24 months, including destination marketing, collateral creation, and integrated marketing activities.

• 7/17/2024 - Final day to submit questions
• 7/19/2024 - Questions Answered
• 7/23/2024 - Notice of Intent to Bid (Required)
• 7/31/2024 - Proposal Due Date
• 8/20/2024 - Agency selected and contract negotiations begin
• 9/1/2024 - Work begins

• Create campaigns for Jackson's visitor segments based on behavior and travel trends
• Develop a comprehensive media strategy targeting Jackson's visitor segments
• Create and promote a local campaign highlighting restaurants and attractions
• Execute in-market signage/kiosks at main attractions and high-traffic areas
• Develop sales concepts & strategies to increase meeting and group business bookings
• Manage and develop public relations strategies
• Organize and contract a third-party agency to conduct a 5-year Visit Jackson Strategic Plan
• Create a portfolio of new marketing assets, including photography/videography
• Execute contracts and provide creative assets to all mediums in the media strategy
• Develop facility guides, targeted campaigns, and online profiles for group business