Virginia Department of Housing and Community Development

The buyer seeks proposals for comprehensive branding services for up to ten newly designated Advancing Virginia Main Street communities. The project involves developing brand systems, including organization and destination branding, event extensions, signage, and marketing materials design. The contractor will conduct onsite visits, engage with stakeholders, and create digital toolkits and brand toolboxes for each community. The scope also includes providing post-visit support and brand implementation guidance.

• 7/31/2024 - Proposal Due Date
• 8/15/2024 - Finalist Interviews
• 8/21/2024 - Selection Announced
• 11/11/2024 - Initial Meeting with VMS staff
• 1/1/2025 - Site Visits Begin
• 5/31/2025 - All Community Branding Activities Complete

• Develop comprehensive brand systems for up to 10 Main Street communities
• Create organization and destination branding for each community
• Design event extensions, signage, and marketing materials
• Conduct onsite design and branding resource team visits
• Create digital toolkits and brand toolboxes for each community
• Provide post-visit support and brand implementation guidance
• Engage with key stakeholders through interviews and workshops
• Perform visual audits of district characteristics and existing materials
• Develop adaptable branding elements for events
• Provide recommendations for monitoring brand strategy effectiveness