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Integrated Marketing Services for Clean Energy Lives Here Campaign
7/31/2024
$2,300,000 (through the end of 2026)
Boston, MA
Massachusetts Clean Energy Technology Center
The buyer seeks an integrated marketing vendor to manage and expand their Clean Energy Lives Here public awareness campaign. The vendor will maintain and develop the campaign website, create advertising, conduct media buying, and promote clean energy home technologies to Massachusetts consumers. The project includes content creation, email marketing, and tracking campaign metrics through 2026.
- 7/19/2024 - Questions due
- 7/23/2024 - Questions with Answers Posted
- 7/31/2024 - Proposal Due Date
- 8/15/2024 - Interviews of Top Applicants
- 8/31/2024 - Notification of Award
- Expertise in B2C messaging and advertising
- Experience with customer journey maps for web content
- Media buying expertise
- Graphic design for advertising
- Content writing for the web
- Wordpress website maintenance and development
- Web content transcreation from English
- Manage and expand campaign website
- Create and place advertising to consumers about clean energy home technologies
- Promote residential adoption of clean energy home technologies
- Develop and optimize messaging
- Create customer story videos
- Translate website content and advertising
- Track campaign metrics
- Manage email nurturing campaign and monthly newsletter
- Create event materials
- Integrate new content for landlords and renters
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