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Discover Tug Hill Marketing, Communication and Digital Media Buying Services

7/31/2024
$80,000
Lewis County, New York

Lewis County New York

The buyer seeks proposals for marketing, communication, and digital media buying services to promote Discover Tug Hill. The project aims to introduce visitors to the Discover Tug Hill brand and expose them to activities in Lewis County and surrounding areas. Services include digital media buying, social media management, content creation, and public relations. The buyer seeks to reach new and broader markets through shared resources with Tug Hill Region Partners.

  • 7/1/2024 - RFP Release Date
  • 7/31/2024 - Proposal Due Date
  • 8/15/2024 - Vendor Announcement
  • 9/1/2024 - Project Kickoff Meeting
  • 6/1/2025 - Project Evaluation
  • Excellent understanding of Lewis County and the Tug Hill Region
  • Previous experience in each of the service areas outlined in the RFP
  • Proven record of accomplishment of successful projects
  • Develop seasonal paid media campaigns to drive visitors to DiscoverTugHill.com
  • Manage organic social media content for Instagram and Facebook
  • Create an annual content strategy including blog posts and newsletters
  • Capture high-resolution photos and videos of the Tug Hill Region
  • Implement a strategic public relations campaign with media outreach
  • Secure media placements and visits to Lewis County
  • Establish relationships with journalists, bloggers, and influencers
  • Provide bi-monthly and year-end reporting on all marketing efforts
  • Attend bi-monthly board meetings to report on program results
  • Collaborate with Discover Tug Hill representatives on marketing strategies

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