Kent County Purchasing Division

The buyer seeks proposals for implementing a multi-media Prescription Drug Messaging Campaign. The campaign aims to reach individuals ages 13-25 in Kent County, increasing awareness of prescription drug misuse risks. The successful respondent will post county-owned assets on Snapchat for two months. The contract is for one year with possible extensions, potentially including multiple marketing campaigns.

• 7/24/2024 - Pre-Submission Conference
• 7/26/2024 - Inquiries Deadline
• 7/30/2024 - Proposal Due Date

• Post 8 county-owned assets on Snapchat for a two-month timeframe
• Target individuals ages 13-25 in Kent County
• Increase awareness of risks associated with prescription drug misuse
• Provide biweekly updates to program coordinator
• Deliver end-of-campaign report with detailed analytics and insights
• Manage potential multiple marketing campaigns during contract extensions
• Comply with Federal Uniform Guidance rules (2 CFR Part 200)
• Register with SAM.gov and maintain valid Unique Entity Identifier (UEID)