University of Maryland Global Campus

Buyer seeks a partner to provide digital advertising services targeting veteran and active-duty military populations. The goal is to increase awareness of higher education programs and boost applications from military-affiliated audiences. Services include SEO management, email marketing, social media promotion, streaming audio and video, and targeted display branding. The campaign will focus on large veteran national DMAs and precision geo-targeting.

• 7/1/2024 - Oral Presentation/Discussion Date
• 7/12/2024 - Last Day for Questions
• 7/23/2024 - Proposal Due Date
• 9/15/2024 - Anticipated Contract Commencement

• Provide native content services via social media channels
• Manage digital advertising SEO for targeted market geographies
• Deploy email marketing campaigns with retargeting
• Create promotional ads for Facebook/Instagram feeds
• Develop cross-device targeted display ads
• Manage streaming services targeting veterans and active-duty military
• Provide SEO management for veteran education keywords
• Conduct precision geo-targeting of content to large prospect DMAs
• Provide real-time data analytics for SEO campaigns
• Deliver comprehensive recommendations for each media tactic