Texas A&M University

The buyer is seeking comprehensive marketing support services for its College Station campus. The selected vendor will enhance digital storytelling strategy, facilitate integrated marketing planning, and aid in change management. The scope includes developing content strategies, channel activation approaches, and providing ongoing program counsel. The buyer aims to elevate current efforts while developing a longer-term vision and infrastructure.

• 7/8/2024 - Deadline for Questions
• 7/11/2024 - Posting Addendum and Response to Inquiries
• 7/19/2024 - Proposal Due Date
• 8/31/2024 - Evaluation of Proposals Completed
• 8/31/2024 - Award
• 9/30/2024 - Formal Execution of Agreement (Projected)

• Demonstrate a minimum of ten years' experience and visibility in the marketing industry
• Provide resume of key individuals associated with the TAMU account
• Provide three recent samples of work similar to the requirements outlined

• Enhance digital storytelling strategy and channel activations
• Facilitate integrated marketing planning and implementation
• Aid in change management for strategic marketing transformation
• Develop frameworks for identifying potential stories aligned with university's mission
• Establish systematic approach for creating high-quality, engaging content across platforms
• Design channel activation strategy for amplifying stories through digital channels
• Provide training and workshops on storytelling techniques and content creation
• Implement measurement techniques to assess impact of digital storytelling efforts
• Collaborate on planning and execution of primary marketing initiatives
• Develop integrated activation documentation and briefing documents