Laramie County Community College

The buyer seeks proposals from firms with expertise in brand research, marketing, and branding campaigns. The goal is to conduct a comprehensive brand review, potentially leading to a new brand strategy. This may include assessing the current name, conducting research, and developing a new brand identity if recommended. The buyer aims to establish a brand that reflects its mission, values, and market presence.

• 7/8/2024 - Virtual Q&A Session
• 7/8/2024 - Deadline to Submit Questions
• 7/12/2024 - Issue RFP Addenda
• 7/19/2024 - Proposal Due Date
• 7/29/2024 - Committee Scores Proposals
• 8/12/2024 - Finalist Interviews
• 8/26/2024 - Award to Successful Firm
• 9/3/2024 - Project Startup
• 4/2/2025 - Final Report Due

• Assess current college name for relevance and alignment with goals
• Conduct comprehensive brand audit and review
• Engage stakeholders to gather insights and perceptions
• Analyze competitors and market trends
• Create cost-benefit analysis of rebranding vs brand refresh
• Provide detailed report of findings and recommendations
• Develop new or refreshed brand identity if recommended
• Create comprehensive brand strategy and implementation plan
• Develop brand usage guidelines for consistency