University of Oregon

The buyer is seeking proposals from qualified marketing and communications agencies to become their Agency of Record. The selected firm will support the buyer's Division of University Communications by providing comprehensive marketing and communications services. The goal is to add value to the University's brand, develop a winning brand position, and effectively reach critical audiences. Services may include brand positioning, creative development, advertising, digital media management, and public relations support.

• 7/17/2024 - Inquiry Deadline
• 7/17/2024 - Proposal Due Date

• Develop a winning brand position for the University
• Provide comprehensive marketing and communications services
• Support UO's Division of University Communications
• Develop and manage digital branded environments
• Create and execute advertising campaigns
• Strategically plan and manage digital media buying
• Support UO's public relations activities
• Enhance the University's brand value
• Effectively reach critical audiences
• Conduct brand positioning and development