Suffolk County Community College

Buyer seeks an experienced digital advertising service provider to generate awareness and promote the institution to prospective students. The campaign must include clear and measurable goals, timelines, and evaluation methods. Buyer requires a partner capable of executing a digital strategic plan to enhance online presence, drive traffic, and achieve marketing goals across multiple channels including paid search, display advertising, social media, and email marketing.

• 7/1/2024 - Technical Questions Due
• 7/12/2024 - Proposal Due Date
• 9/1/2024 - Services Commencement

• Develop and implement comprehensive digital advertising strategy
• Manage creation and placement of digital ads across multiple channels
• Provide project management services including optimization and analytics
• Develop creative content for digital ads
• Execute email marketing campaigns
• Conduct custom research studies on audience perceptions
• Provide tracking and analysis for all campaigns and initiatives
• Offer optional services like SEO and conversion rate optimization