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Great Minds Fellowship & Wellness Workforce Marketing
Ohio Department of Mental Health and Addiction Services
Buyer seeks a contractor to develop and implement comprehensive marketing strategies for the Great Minds Fellowship and Wellness Workforce programs. The contractor will create targeted ad campaigns, conduct market research, and utilize various media channels to promote behavioral health career opportunities. The work involves designing public health campaign ad sets, optimizing digital campaigns, and tracking overall success metrics. The buyer aims to address the growing need for behavioral health professionals in Ohio through these marketing efforts.
- 6/30/2024 - Proposal Due Date
- 7/1/2024 - Contract Start Date
- 6/30/2025 - Contract End Date
- Multi-media marketing or advertising agency with expertise in behavioral health messaging
- Expertise in designing ad sets for public health campaigns
- Experience with media buying and placement across various channels
- Ability to track and optimize digital campaigns
- Knowledge of tracking overall campaign success and workforce growth
- Develop comprehensive marketing strategy for Great Minds Fellowship
- Create ad sets conveying requirements and monetary support for behavioral health workforce
- Conduct market research on target segments and media consumption habits
- Design public health campaign ad sets across various media channels
- Facilitate and optimize digital campaigns for media efficiency
- Track and report campaign metrics and overall success
- Market Wellness Workforce opportunities to larger target audience
- Utilize various advertising channels including TV, radio, and social media
- Implement search engine optimization strategies
- Evaluate and analyze all paid advertising opportunities
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