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Digital Advertising Services
6/27/2024
$100,000-$130,000 annually, with an additional $62,000-$74,000 for new video creative and OTT/streaming campaigns
Michigan
Mid Michigan College
Buyer seeks an experienced digital marketing firm to plan, strategize, and execute various types of digital marketing campaigns. The scope includes paid search, display, social media, and OTT/streaming video campaigns. The buyer requires creative development, regular reporting, and dashboard access. The contract will run from September 1, 2024 through June 30, 2025 with potential annual renewals.
- 6/4/2024 - RFP Issued
- 6/13/2024 - Submission of Written Questions
- 6/20/2024 - Question Responses Issued
- 6/27/2024 - Proposal Due Date
- 7/18/2024 - Selection of Chosen Partner
- 9/1/2024 - Contract Begin Date
Refer to RFP
- Plan and execute digital marketing campaigns within assigned budget
- Provide creative development for digital ad campaigns
- Manage paid search, display, social media, and OTT/streaming video campaigns
- Conduct geo-targeted campaigns based on provided lists
- Provide regular reporting and dashboard access for marketing team
- Collaborate on strategy and guide creative development
- Integrate digital tactics with institutional website, landing pages, and CRM system
- Utilize Google Analytics and Google Tag Manager for tracking
- Develop niche market plans and campaigns
- Provide digital trend expertise and consulting
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