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CACVB Search Engine Marketing (SEM) and Digital Media Buying Services
6/24/2024
Contract for years one and two may be awarded up to $300,000 contingent on CACVB approved budget
Charlottesville, VA
County of Albemarle
The buyer is seeking a vendor for search engine marketing and digital media buying services. The goal is to drive online visitation to the buyer's website, increase brand awareness, and drive overnight visitation to the area. The selected offeror will incorporate current Destination Marketing Organization industry best practices to promote Charlottesville/Albemarle County to domestic and international audiences.
- 5/26/2024 - Issue Date
- 6/24/2024 - Proposal Due Date
- Implemented at least three destination-marketing organization digital advertising plans within last three years
- Show evidence of projects of similar size and scope to Albemarle County and Charlottesville locality
- Propose an Account Manager with minimum three years experience managing destination-marketing projects
- Provide search engine marketing and digital media buying services
- Drive online visitation to CACVB website
- Increase brand awareness of the region as a destination
- Support multiple marketing messages to key personas
- Maintain performance metrics above industry standards
- Provide monthly performance reports and optimize based on performance
- Administer tourism marketing best practices
- Integrate with Google Analytics, including custom event tracking
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