Needle Creek Brewery

Buyer seeks experienced designers or design agencies to create a comprehensive brand identity package for their new farm brewery. The project includes developing logo variations, brand style guide, and a design system for beer cans. Buyer emphasizes their unique farm experience and family-friendly atmosphere. The brand identity should resonate with their target audience of 25-45 year olds, suburban couples, and families with young kids.

• 6/1/2024 - Proposal Due Date
• 6/8/2024 - Evaluation and Selection of Proposal
• 6/15/2024 - Project Kickoff
• 7/15/2024 - Completion of Deliverables

• Experience in brand identity work
• Experience in agriculture or craft beverage industries a plus
• Ability to drive quick decision-making among stakeholders
• Open communication skills and willingness to collaborate

• Develop distinctive brand identity for target audience (25-45 year olds, suburban couples, families)
• Create several logo variations (primary, secondary, submark, favicon)
• Design comprehensive brand style guide with usage guidelines, color palettes, typography
• Develop scalable design system for beer cans, including label designs
• Provide deliverables in various formats for print and digital use
• Review existing materials to understand business values and brand vision
• Establish identity reflecting brewery's values (community, tradition, craft, de-stressing, fun)
• Create versatile design system for various platforms (digital, print, packaging, merch)
• Drive quick decision-making among stakeholders
• Collaborate openly with brewery team