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Marketing, Advertising, and Brand Awareness
City of College Station
The buyer is seeking a full-service advertising agency to provide comprehensive marketing, advertising, and brand awareness services. The agency will develop and implement strategic marketing plans to elevate College Station as a premier travel destination. Services include media buying, creative design, campaign management, and performance reporting. The buyer aims to increase visitation, overnight stays, and overall awareness of College Station's attractions and experiences.
- 5/9/2024 - Deadline for Questions and Inquiries
- 5/21/2024 - Proposal Due Date
- 6/30/2024 - Earliest Award by City
- Develop and implement annual Strategic Marketing Plan
- Create compelling advertising creative with impactful imagery
- Plan and execute integrated media plan across multiple channels
- Provide comprehensive reporting on advertising efficiency metrics
- Elevate awareness of College Station as a top-tier travel destination
- Increase non-local leisure travel and overnight stays
- Manage media buying, placement, and optimization
- Develop original creative designs aligned with brand guidelines
- Collaborate on partner messaging integration
- Conduct biweekly meetings for progress tracking and strategic planning
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