Roanoke Regional Airport Commission

The buyer is seeking a qualified agency to provide comprehensive marketing services for the Roanoke-Blacksburg Regional Airport. The contract period is for 3 years with the option for 5 one-year extensions. The selected agency will be responsible for developing and executing marketing strategies to increase airport utilization, raise brand awareness, and enhance community engagement. Key deliverables include a new website, potential brand redesign, advertising campaigns, and ongoing creative support.

• 4/17/2024 - Deadline for Questions
• 4/25/2024 - Proposal Due Date
• 4/26/2024 - Proposal Evaluation
• 5/8/2024 - Notice of Oral Presentations
• 5/13/2024 - Finalist Presentations
• 6/18/2024 - Contract Award

• At least five years of experience in developing and implementing professional marketing and communications strategies

• Develop and launch new airport website
• Evaluate and potentially redesign airport logo and brand identity
• Create comprehensive advertising strategy to increase airport utilization
• Produce creative assets for advertising campaigns
• Develop and implement media buying strategy across various channels
• Provide ongoing graphic design, photography, and videography support
• Assist with social media strategy and content creation
• Offer crisis communications consulting and support
• Measure and report on marketing campaign performance
• Support special events with promotion and staffing