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Branding Plan for Northville Parks and Recreation Department
11/8/2023
$20,000
Northville, Michigan
Charter Township of Northville
Buyer seeks a qualified consultant to develop and implement a comprehensive branding plan for their Parks and Recreation Department. The project includes creating a new logo, brand identity, and supporting materials. The objectives are to enhance community recognition, create a cohesive visual identity, and align the branding with the department's mission. The plan should incorporate themes of health and wellness, conservation, and social equity.
- 10/9/2023 - RFP Issue Date
- 11/1/2023 - Last Date for Questions
- 11/8/2023 - Proposal Due Date
Refer to RFP
- Conduct brand assessment and develop strategy
- Design new logo and visual identity system
- Develop brand messaging and positioning statements
- Create comprehensive implementation plan
- Provide brand guidelines and examples of integration
- Conduct stakeholder engagement sessions
- Incorporate health, wellness, conservation, and social equity themes
- Develop staff training and brand advocacy strategies
- Create plan for measuring branding success
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