Pacific Gas and Electric Company

The buyer is seeking information from agencies that can provide comprehensive marketing and advertising services for programs in 2025 and beyond. The buyer requires a wide range of services including account management, strategic planning, multicultural marketing, creative production, direct marketing, digital communications, and performance analytics. The buyer aims to enhance its supply base with contractors who align with its corporate values and can contribute to cost reductions and operational improvements.

• 10/30/2023 - Proposal Due Date

• Manage overall service levels and coordinate efforts across channels
• Design integrated campaigns according to company-provided business objectives
• Conduct multicultural marketing for identified diversity segments
• Develop creative for traditional, digital, and social media channels
• Design and execute direct mail/database marketing campaigns
• Convert print collateral to digital and develop operational distribution design
• Design and execute SEM programs and digital advertising campaigns
• Develop and produce short-form digital video content
• Design and implement engagement marketing programs for residential and business customers
• Operate a performance analytics program to optimize marketing investment