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Marketing and Advertising Services
Silicon Valley Clean Energy
The buyer seeks a creative agency for a multi-year partnership to develop and execute marketing campaigns. These campaigns will focus on customer inspiration, education, and awareness of clean energy for electrification and decarbonization purposes. The agency will promote specific programs as they are developed and launched. The work includes creating and deploying ads across various platforms, providing performance reporting, and developing targeted campaigns for different audiences.
- 11/16/2021 - Pre-proposal teleconference
- 11/18/2021 - Deadline for questions
- 11/22/2021 - Question responses posted
- 12/10/2021 - Proposal Due Date
- 12/17/2021 - Top Bidders notified of interview times
- 1/3/2022 - Possible interviews of top Bidders
- 1/10/2022 - Anticipated date SVCE will notify awardees
- 2/9/2022 - Anticipated date contract finalized
- 2/14/2022 - Project completion and launch
- Develop and execute marketing campaigns for customer inspiration, education, and awareness
- Create ad artwork and videos for various platforms
- Deploy ads according to planned campaign timelines
- Provide reporting on campaign performance and optimization recommendations
- Develop campaigns targeting different socioeconomic audiences
- Create multilingual ad content in Spanish, Chinese, and Vietnamese
- Negotiate media rates on behalf of SVCE
- Identify themes and creative messaging for campaigns
- Promote eHub and associated resources
- Develop whole home electrification program participation campaign
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