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Marketing and Communications Work for S. MLK Corridor
South Martin Luther King Jr. Blvd. Corridor Improvement Authority
Buyer seeks a qualified marketing firm to create and execute a comprehensive marketing plan for 2025/2026. The primary goal is to enhance awareness of the S. MLK Corridor among businesses and residents. The selected firm will establish branding, develop messaging, conduct media outreach, and engage the community. The project aims to promote the corridor as a community focus area and educate stakeholders about available programs and opportunities.
- 5/2/2025 - Proposal Due Date
- 6/1/2026 - Campaign conclusion date
- Professional marketing firm or team based in Michigan
- Demonstrated capacity to execute innovative marketing efforts
- Experience with relevant creative or professional work
- Create a comprehensive marketing plan for 2025/2026
- Develop a corridor brand identity and tagline
- Design a user-friendly website for the corridor
- Create signage designs for the corridor area
- Develop a newsletter template for regular communications
- Implement branding and messaging strategies
- Conduct media outreach to promote the corridor
- Execute community engagement activities
- Raise awareness of S. MLK CIA programs and grants
- Promote revitalization efforts to attract new businesses
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