Cowlitz County

Buyer seeks a qualified firm to conduct a comprehensive Destination Marketing Analysis for Cowlitz County, Washington. The analysis will assess the current tourism landscape, identify growth opportunities, and recommend strategic marketing approaches. The project requires evaluating distinct characteristics of cities, towns, and unincorporated areas to enhance the county's overall appeal as a destination. Deliverables include a comprehensive report, presentation of findings, and a strategic action plan.

• 4/18/2025 - Proposal Due Date

• Experience conducting destination marketing analysis and tourism assessments
• Strong understanding of destination branding and visitor behavior
• Experience engaging diverse stakeholders and conducting community outreach
• Knowledge of digital marketing trends for tourism promotion
• Must be licensed and bonded in Washington State

• Analyze visitor profiles, market trends, and demographic data
• Identify primary and secondary target markets across the county
• Benchmark Cowlitz County against comparable destinations
• Conduct stakeholder interviews, focus groups, or surveys
• Evaluate current destination branding and messaging
• Assess effectiveness of digital marketing and social media strategies
• Develop community-specific marketing strategies within county framework
• Create strategic action plan with measurable objectives
• Analyze seasonal tourism demand patterns
• Provide recommendations for enhancing visitor experiences