City of Boston

Buyer seeks an experienced consultant to develop a strategic narrative and lead a press and media campaign showcasing Boston's creative economy. The campaign aims to demonstrate the breadth and quality of the creative economy while highlighting the importance of creative space. Buyer intends to redefine Boston's creative economy by broadening public understanding, fostering collaboration, and changing perception of arts and culture in Boston.

• 3/17/2025 - RFP Release Date
• 4/7/2025 - Pre-Proposal Q&A Conference Call
• 4/7/2025 - Questions Due to the City
• 4/8/2025 - Consolidated Q&A Posted
• 4/10/2025 - Proposal Due Date
• 5/1/2025 - Contractor Selected

• Submit proposal by deadline, appropriately and truthfully
• Submit separate technical and price proposals
• Submit all necessary forms and documentation

• Develop strategic narrative highlighting Boston's creative economy
• Conduct background research on current cultural economy state
• Create overarching messaging to redefine Boston's creative economy
• Identify key audiences through stakeholder engagement
• Design creative assets for the campaign
• Purchase and place advertising in strategic locations
• Implement communications strategy with regular MOAC check-ins
• Engage with local, national and international press
• Platform Boston's cultural sector's globally unique contributions
• Conduct impact evaluation following campaign conclusion