Grand County

Buyer seeks a media agency to support tourism marketing for the Moab area. The agency will develop marketing strategies, create media plans, execute media buys, and collaborate on Utah's Co-Operative Marketing program. Buyer aims to maintain Moab's reputation as a world-class destination for outdoor recreation and natural wonders. The work includes targeting international and domestic markets through various media platforms and optimizing campaigns based on performance.

• 3/28/2025 - RFP Posted
• 4/3/2025 - Questions Due
• 4/9/2025 - Proposal Due Date
• 4/10/2025 - Selection Committee Review
• 4/15/2025 - Bid Award

• Significant national and international reach
• Experience with marketing strategy, media planning, and media buying
• Familiarity with outdoor adventure, recreation and natural environments markets
• Knowledge of Moab as a travel destination

• Develop comprehensive annual destination marketing strategy based on County priorities
• Perform original research including segmentation surveys and focus groups
• Create and execute annual media plans for international and domestic markets
• Negotiate optimal media placement rates across multiple platforms
• Monitor and optimize campaign performance using key performance indicators
• Manage existing vendor relationships including billing and contracting
• Present campaign results to County Commission and Tourism Advisory Board
• Execute collaborative work in Utah State Co-Operative Marketing plan
• Target specific international markets including Germany, France, UK
• Develop road trip campaigns for regional drive markets
• Create fly-in visitor campaigns targeting major metropolitan areas
• Utilize Facebook, Instagram, Google Ads and travel platforms
• Increase website traffic by at least 20% through marketing efforts
• Secure placements in at least 10 major travel publications
• Implement marketing that promotes Moab as world-class outdoor recreation destination