City Of Terrell

Buyer seeks professional marketing and public relations services to develop city branding that reflects history and future plans. Services include developing creative concepts, producing advertising materials, and creating promotional content for social media and website. The selected consultant will develop a brand that defines the city's strengths and assets to create a stronger image and unified message. Buyer requires expertise in municipal branding, strategic planning, and market research.

• 2/18/2025 - RFQ Release Date
• 2/20/2025 - 1st Published Advertisement
• 3/13/2025 - 2nd Published Advertisement
• 3/21/2025 - Question Deadline
• 4/9/2025 - Proposal Due Date
• 4/21/2025 - Anticipated Committee Evaluation Review Date
• 5/5/2025 - City Council Consideration & Award of Contract

• Have adequate financial resources
• Comply with required delivery schedule
• Have satisfactory record of performance
• Have satisfactory record of integrity and ethics
• Experience in municipal branding
• Experience in strategic planning and market research

• Develop city branding and unified message
• Create minimum four podcast episodes over 12 months
• Arrange three appearances with Mayor on radio shows
• Launch social media campaigns including 'Mondays with the Mayor'
• Implement internal focus groups for marketing strategy
• Partner with Southwestern Christian College to promote programs
• Create marketing ads targeting workforce based on TEDC goals
• Support elected officials in promoting City initiatives
• Assist with City-led legislative state and federal agenda items
• Provide monthly reports on discussions, meetings, actions and results